Linkedin Paid Advertising 101
How to first-rate your LinkedIn profile?
More and more digital marketers are tipping their toes into Linkedin advertising. We are constantly hearing questions like: – Do Linkedin ads work? – What are the costs? – What is a good CTR? – Which type of ads to use? Are you looking to generate more leads, drive website traffic, promote your personal brand […]
2021 LinkedIn Breach
In this video, I’m sharing how to optimize your LinkedIn profile, so it stands out not only to other people but algorithms would give credit as well. What do you think is the most important parts of your LinkedIn profile? Which sections, in your opinion, do people pay attention to the most? From my experience, […]
How AI changes Content Marketing?
This week in the News: LinkedIn breach exposes 92% user data. LinkedIn breach said to expose data of 740 million users globally, the leaked data including names, phone numbers, email IDs, physical addresses, geolocations, Linked profile URL and salary details. Yet another breach of LinkedIn user data is now being reported, possibly through the exploitation […]
Overcoming Pandemic Disruption – The LinkedIn for Business Continuity Action Plan
What was the first Content OR Marketing? I think these two words go together for quite a while now. As we all spend a lot of out time ONLINE, I see the tendency in the acceleration of all the subsets in Digital Marketing. Think of mainstreaming Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning […]
GENERATING NEW BUSINESS ONLINE
The impact of coronavirus has already had an unprecedented impact on businesses around the globe. Supply chains are frozen, teams are working remote, sales cycles are unpredictable. The end result for companies will vary widely depending on how well they balance defence (handling the present) and risk-mitigation with innovation and technology investment (winning the future). […]
The Ultimate Guide to LinkedIn Lead Generation for B2B companies in 2020
We are constantly bombarded with the new information about COVID-19 and economic disruption over the world and various videos on the subject how to cope with it from mentors who are happy to walk you through the time of uncertainty. Eventually, mostly “too big to fail” companies will be bailed out and unemployment rates are […]
What is customer acquisition cost and why does it matter?
If you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best in 2020. The conversion rates are higher and the cost per lead is lower compared to other advertising networks. […]
Quick tips for boosting revenue with digital marketing
Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at […]
Use your LinkedIn profile to appeal to a specific target audience
Hi there! For businesses that want to reach their target audience, content marketing is a must. Even if your company operates offline, content marketing services offer value. With a powerful, data-driven content marketing strategy, you can connect with audiences a few blocks away or halfway around the world. In this Revenue Weekly, we’ll take a […]
Supercharge Your LinkedIn Profile Set a solid foundation for your social selling. Let’s face it, most LinkedIn profiles don’t make a very interesting reading. For salespeople, that’s a problem. Consider: A LinkedIn profile is a perpetual introduction to the online world. That profile is up and running 24 hours a day, 7 days a week. […]