Supercharge Your LinkedIn Profile
Set a solid foundation for your social selling.
Let’s face it, most LinkedIn profiles don’t make a very interesting reading.
For salespeople, that’s a problem. Consider: A LinkedIn profile is a perpetual introduction to the online world. That profile is up and running 24 hours a day, 7 days a week. It’s often the first or second thing that comes up when someone searches for a person’s name. In short, it’s an opportunity.
But if your LinkedIn profile bores people, makes them think you’re trying to pressure them into doing something they don’t feel like doing or leaves them wondering what you’re trying to say, you’re in trouble. If you don’t fix the problem, you are mishandling your virtual introduction to countless potential customers, every minute of every day. Any salesperson who consistently botches the introduction is likely to encounter some career problems!
The main thing for salespeople to remember about a LinkedIn profile is this: It is a huge, neverending, virtual networking event— and you always have to be ready with the best response to the question, “What do you do?”
That’s the question your LinkedIn profile is supposed to answer. But most salespeople write their profile as though they were being asked other questions. For instance: “What is your career history?” Or: “What is your company’s history?” Or: “Can you please describe all the features of your product/service?”
We would be delighted to help you to create a powerful, high-impact Linkedin profile. Also, you can add a 30-Second Commercial to the summary where can use to answer the question “What do you do?” or any of its variations in a way that piques a prospective customer’s interest and creates a larger, mutually beneficial business discussion. The approach we use works in all industries. If you build your own effective 30-second commercial and incorporate it into your LinkedIn profile, you will dramatically improve your profile’s effectiveness as a marketing and sales tool.
“WHAT DO YOU DO?”
To create a good 30-second commercial, consider the “What do you do?” question from the point of view of a prospect in pain who eventually turned into your happy customer. Then start writing—and rewriting.
For instance, you might write: “We specialize in custom-designed inventory management systems for manufacturing and distribution operations. We’ve been particularly successful with companies in the X, Y and Z industries that are concerned about the costs associated with inaccurate inventory counts, unhappy with frequent paperwork bottlenecks that slow down the fulfilment process or disappointed by the amount of time it takes to reconcile purchasing, invoicing and shipping records. We’ve been able to create
hand-in-glove inventory management systems that help our customers save time, attention and money.” Notice that the commercial above focuses only on problems that a specific type of prospect would recognize. There is no company/personal histories or feature dumps. Also, notice that true to its name,
the 30-second commercial doesn’t go on forever!
If something like this isn’t on your LinkedIn profile, you’re at a competitive disadvantage.
Your LinkedIn profile should answer the perennial question: “Is what this person does relevant to me?”
It should specify a particular industry. Members who have an industry listed on their profile receive, on average, 15 times more profile views than those who don’t.
(Source: LinkedIn Sales Solutions)
Let us help you to create a Client-Focused, Client-Attracting Profile. Contact us today