What is customer acquisition cost and why does it matter?

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at […]

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Quick tips for boosting revenue with digital marketing

Hi there! For businesses that want to reach their target audience, content marketing is a must. Even if your company operates offline, content marketing services offer value. With a powerful, data-driven content marketing strategy, you can connect with audiences a few blocks away or halfway around the world. In this Revenue Weekly, we’ll take a […]

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Use your LinkedIn profile to appeal to a specific target audience

Supercharge Your LinkedIn Profile Set a solid foundation for your social selling. Let’s face it, most LinkedIn profiles don’t make a very interesting reading. For salespeople, that’s a problem. Consider: A LinkedIn profile is a perpetual introduction to the online world. That profile is up and running 24 hours a day, 7 days a week. […]

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7 benefits of digital marketing

Before we take a look at some of the specific digital marketing strategies you can use to grow your business, let’s take a look at key benefits of digital marketing. 1. THE MAIN BENEFIT OF DIGITAL MARKETING IS COST-EFFECTIVENESS Compared to traditional marketing methods, digital marketing is extremely cost-effective. Since the idea of Internet marketing to target […]

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5 Reasons Local Restaurants Need Social Media Marketing

Small businesses are usually straggling so I’ve decided to put together 5 reasons why local restaurants need social media. Recently I’ve moved to Limassol, Cyprus and of course have been visiting lots of local places. It’s quite a touristic and one of the most picturesque islands in the Mediterranean. Although, locals are not really using the benefits of modern […]

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Should I Use The Facebook Boost Post Button?

Restaurant marketing has changed a lot since Facebook emerged on the scene with the ability to advertise to your local market. If you use Facebook for your business, chances are you’ve used Facebook Boost Post Button hoping more people would suddenly flock to your place. Well, I have some new some news for you. If […]

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5 Ways your hotel can benefit from social media

5 ways your hotel can benefit from social media. Studies have shown that, nowadays, social media makes for the 2nd most effective digital marketing tool (after email marketing) when it comes to customer conversion. Therefore, there’s no doubt that all businesses, regardless of size and industry, should consider using social media. There’s minimum 5 ways hotel […]

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Social media trends 2018. How to dominate the market

There’s so much on the horizon in the social media trends in 2018, and indeed it’s poised to be one of the larger single annual departures we’ve seen for a while. Social media platforms have now been adopted on a large enough scale, and for a long enough time, that companies are really starting to […]

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Online marketing is about lead generation

When it comes down to the process lots of companies will do the outbound calling, some will do direct mails, some will do social media. But what about lead generation? The key is how to put them all together in an organized fashion that is precision-targeted spot on what our clients are looking and trying […]

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