We are constantly bombarded with the new information about COVID-19 and economic disruption over the world and various videos on the subject how to cope with it from mentors who are happy to walk you through the time of uncertainty. Eventually, mostly “too big to fail” companies will be bailed out and unemployment rates are skyrocket already. One question remains unanswered: “Who and how going to help small and medium businesses?”
The great news is if you can deliver your product/service online you are on the right side of the equation. And Golden time for the LinkedIn!
Thus we have decided not to dig into the details but share our perspective on how to improve your business digital marketing strategy online in these turbulent times.
The freelance force was slowly but surely grown over the past few years. Some needy greedy solopreneurs read Tim Ferriss’s “The 4-Hour Work Week” and took actions accordingly, some were entering the competitive fields or trying to rapidly grow new business, some just needed temporary projects to be done online. Nevertheless, working online is a new Must.
Linkedin Lead Generation Strategy
For many is not a secret that Web 2.0 took over and social media is an established world with all its premises. As we adore smart marketing and giving value to people and will elaborate a bit more on mainly untouched opportunities via Linkedin.
Let’s take a step-by-step look at how you can go about putting a B2B or a B2C lead generating strategy into motion.
Step One: Determine a Plan for Lead Qualification
Before you start collecting leads, you’ll want to know what you’re going to do with them. Whether through lead scoring, matching against buyer personas, or determining which actions are most predictive of purchase, put a plan in place to segment your qualified leads.
Step Two: Choose Your Lead Generation Tactics
Based on your audience and your goals, select the channels and tools you’ll use for lead generation. Make sure you implement the means to collect necessary data so you can act upon leads once you’ve scored or qualified them. (How will information be submitted? Where will it live? How will it be organized?) At a minimum, you’ll need a way to reach out; the more information you can collect to assess the fit and personalize your approach, the better.
Step Three: Personalized Messaging or Run B2B Lead Generation Campaigns
Personal message via connection request gives the opportunity to find people who might be right for your business as we again wait to see who accepts those requests. Anyone who isn’t interested will not be interacting.
This message and the following ones should thank them for connecting and introduce the idea of setting up a time to talk. These messages shouldn’t be overly salesy, but merely look to start a conversation and continue to grow the relationship with your target.
Campaigns come in many forms. Perhaps you’re simply using content marketing to attract visitors to your website, where they can fill out a form. Or maybe you’re running ads on LinkedIn with Lead Gen Forms. Or it might be a PPC campaign that strikes your fancy. The best lead generation strategies often incorporate a combination of channels and tactics.
As always, it’s advisable to optimize your campaigns by testing different creative elements and investing more in those that deliver the most results.
We would welcome the opportunity to hear from you and share our ideas on how it may be beneficial to your business. Just get in touch with us today!