For businesses that want to reach their target audience, content marketing is a must. Even if your company operates offline, content marketing services offer value. With a powerful, data-driven content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.
In this Revenue Weekly, we’ll take a look at seven benefits of content marketing.
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1. Grow your business
Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as longforms, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
The result? A business that’s growing, with zero signs of slowing down.
2. Build brand awareness
Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.
With our content marketing services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like search engine optimization (SEO).
Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.
Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This content has provided value by answering their questions and offering them guidance.
Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.
3. Increase revenue
Another reason why companies invest in content marketing? It’s rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.
If your monthly conversion rate is 35 percent, whether, for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.
Better yet, think of your competition. With our competitive content marketing services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.
The result is a business that’s expanding its market share and revenues.
4. Reach your target audience
In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience.
With our content marketing services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.
Content marketing also appeals to how modern consumers shop.
When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.
With content marketing, you can prevent that.
Our efficient-winning team will create a personalized strategy that includes not only the bottom of the funnel content but also the middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.
Then, when your target audience makes their buying decision, it’s your company they choose.
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5. Expand your consumer base
A lot of companies focus their business strategy on reaching the bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.
If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.
Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.
That is why more than 70 percent of marketers find content marketing more effective than print ads.
By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.
6. Maximize your digital marketing ROI
With the ability to create a long-term source of revenue for your business, our content marketing services maximize your investment. With a bigger ROI, your company can reinvest in your digital marketing strategies, as well as expand your business and its services.
While content marketing’s ROI varies, it does deliver better results than traditional marketing.
For example, it generates almost 55 percent more leads than traditional marketing. The best part is that our content marketing services focus on developing evergreen content for your business. This content attracts new consumers on a routine basis and stays relevant over time.
Another perk of content marketing, compared to traditional marketing, is that it costs 62 percent less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.
7. Become an industry leader
When consumers research their next purchase, they search for information from reputable sources. With our content marketing services, your business will become an industry-trusted source for your niche market.
That kind of reputation lends itself to several benefits, including:
People trust your company: When people trust your business, it’s an immense win. With compelling and informational content, your company can build user trust early — which can solidify your business as their top pick.
People share your content: With high-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.
People choose your company: The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.
Like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.
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Is your business ready to increase its revenue, build its consumer base, and grow its market share? With content marketing services from KG Digital, your company will achieve its biggest goals — and conquer the competition.
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